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Medxcel Tradeshow Booth — ASHE Annual Conference, Boston
Project type
Booth Design, Event, Tradeshow
Date
2022
Location
Boston, Massachusetts
Designed and directed the visual concept for Medxcel’s presence at the ASHE Annual Conference in Boston. The goal was to create an engaging, story-driven booth that highlighted Medxcel’s healthcare facility expertise while attracting new partnerships through immersive brand storytelling.
My Role:
Led the creative design from concept to execution, including booth layout, environmental graphics, signage, motion displays, and supporting collateral (brochures, giveaways, and digital screens). Collaborated with marketing and vendor teams to ensure consistent branding and production accuracy.
Impact:
The refreshed booth design achieved a 47% increase in visitor traffic and stronger engagement from healthcare leaders, positioning Medxcel as an innovative and trusted partner in facility management. The cohesive design system developed for the event was later adopted across other marketing channels to maintain brand consistency.
